This is a story about an ordinary Belyakov family from the city of Taganrog, who comes to Turkey on vacation and finds themselves in a difficult situation: due to a mistake by the head of the family, Sergey Belyakov, the hotel rooms turned out to be paid for next year, but there is no money for the return trip. In addition, at the hotel the Belyakovs meet the wealthy Dubravin family, whom they have been mortally jealous of since their school years and try to compete with them in everything. The Belyakovs cannot admit their failure to their "sworn friends" and go all in: they begin to pose as representatives of the elite, burying themselves deeper in their lies....