To a growing number of Mexicans and Latinos in the Americas, narco-traffickers have become iconic outlaws and the new models of fame and success. They represent a pathway out of the ghetto, nurturing a new American dream fueled by the war on drugs. Narco Cultura looks at this explosive phenomenon from within, exposing cycles of addiction to money, drugs, and violence that are rapidly gaining strength on both sides of the U.S.-Mexico border.